Author Archive
Celebrating 365 Days of Gratitude – Tara Kachaturoff, Contributing Author
Posted by: | CommentsI’m so excited about being a contributing author to Donna Kozik’s mega book project for 2010 — Celebrating 365 Days of Gratitude.
This amazing book started with her asking us one question: What are you grateful for? We had 200 words or less to respond. The result was 365 days of inspiration.
I really enjoyed doing this. It made me think long and hard about what I was really grateful for. I wrote about Time as that is what I’m most thankful for. I haven’t received my copy of the book yet, but I’m excited to see it in print soon! It should be arriving in the next couple of days.
I love everything about this book project. Donna’s idea was brilliant. Through her leadership, she brought together hundreds of people from all over the world to share their hopes and dreams, their challenges and breakthroughs
Donna Kozik, a two-time award winning author, is both the visionary and editor of this amazing book. She is the creator and leader of the Write a Book in a Weekend(TM) virtual online events. Donna and members of her San Diego-based company show other how to write and publish a book to use as a big business card or simply share their stories with the world.
P.S. I’m really excited that I’ll be taking the Write a Book in a Weekend(TM) live course in January. She also offers the course as a self-study.
The Gratitude Book Project: Celebrating 365 Days of Gratitude gathers together more than 300 coauthors who answered the question “What are you grateful for?” The project is now a book found on Amazon.com . [Your Name] of [your website or business] is a co‐author in the book. Find out more at http://amzn.to/fbXLpN
Market Your Book with Videos: What types of videos can you make?
Posted by: | CommentsIn a prior post, I wrote about the importance of using video to spread the word about your book. What types of videos can you make? My advice – make videos that you want and like to make! Why? Because those will be the ones that you’ll be most comfortable doing – and your passion and enthusiasm will show thru.
If you start making certain types of videos that don’t resonate with who you are, that’s also going to come thru loud and clear. Align your passion with your presence to get the best result.
Here are some ideas about different types of videos you can make – all which can be helpful in promoting your book:
Interviews: Create short interviews of you being interviewed about your book. You can have a friend, colleague or even another author interview you.
Testimonials: Interview others about their thoughts on your book. If you’re some place local, take along a Flip video and conduct interviews on the spot. Also, ask readers to send you a link to any video testimonials they might create on their own.
Bookstore videos: Take short videos of you speaking about your book and perhaps even walking up to where you find a copy on the shelf. Get permission from the bookstore prior to shooting video and ensure other people are not in the video unless you have their express permission.
Request videos from others: Besides testimonials, you can request that others send in videos about how they applied the information in your book, what they learned and so on. These would differ from a traditional testimonial about the book in general.
Videos from classes, presentations, or TV appearances : Don’t forget to include video snippets of prime moments from classes, seminars or other live events. Make sure you only use clips that include you unless you have written permission from others.
There are many other types of videos you can make. Prior to creating a video, inquire and receive the proper permissions or releases as you may not have republishing rights to the material although you’re the one in the video.
Market Your Book – Video adds dimension – it makes you real to your target market
Posted by: | CommentsVideo is probably one of the top strategies you can use to build buzz for your business and your book. Whether you’re posting them to YouTube, directly to your blog or to other popular video-sharing sites, you’ll find they’ll earn you great search engine popularity.
More important than that, videos add dimensionality to who you are. You become more real. Words on a page can reveal only so much about who you are. Audio engages another sense which adds a second dimension. Much can be revealed through your voice – your overall sentiment, your attitude and your energy level.
With video, you can take it a step further. Viewers can complete the picture. They can “read” your body language and put the whole picture together so to speak. A video is just a step removed from meeting you in person – and much more convenient especially if there are geographic differences. Since it’s impossible to meet everyone, videos are a convenient way to share yourself with the masses.
If you happen to be camera shy, no worries. You can still create videos by interviewing others, adding audio narration to PowerPoints and using other creative techniques. Still you can reap great rewards from using this particular medium and it’s worth a consideration as you assess all the different ways you can market your book.