Market Your Book with Videos: What types of videos can you make?

In a prior post, I wrote about the importance of using video to spread the word about your book.  What types of videos can you make?  My advice – make videos that you want and like to make! Why? Because those will be the ones that you’ll be most comfortable doing – and your passion and enthusiasm will show thru.

If you start making certain types of videos that don’t resonate with who you are, that’s also going to come thru loud and clear.  Align your passion with your presence to get the best result.

Here are some ideas about different types of videos you can make – all which can be helpful in promoting your book:

Interviews: Create short interviews of you being interviewed about your book.  You can have a friend, colleague or even another author interview you.

Testimonials: Interview others about their thoughts on your book.  If you’re some place local, take along a Flip video and conduct interviews on the spot.  Also, ask readers to send you a link to any video testimonials they might create on their own.

Bookstore videos: Take short videos of you speaking about your book and perhaps even walking up to where you find a copy on the shelf. Get permission from the bookstore prior to shooting video and ensure other people are not in the video unless you have their express permission.

Request videos from others: Besides testimonials, you can request that others send in videos about how they applied the information in your book, what they learned and so on. These would differ from a traditional testimonial about the book in general.

Videos from classes, presentations, or TV appearances : Don’t forget to include video snippets of prime moments from classes, seminars or other live events.  Make sure you only use clips that include you unless you have written permission from others.

There are many other types of videos you can make.  Prior to creating a video, inquire and receive the proper permissions or releases as you may not have republishing rights to the material although you’re the one in the video.