Blog Talk Radio – Create more visibility for you and your book

Blog Talk Radio is an online application that allows you to host a live or pre-recorded radio show via the internet.  It’s free, easy to set up and all you need to get started is a telephone and a computer.  If you aren’t familiar with Blog Talk Radio, click on over to find out more.  Better yet, search for a radio show that might be interesting to you and listen in for a few minutes. What’s nice about Blog Talk Radio is that all shows are immediately archived and ready for replay after they’re broadcasted.

In a prior post, I wrote about you starting your own radio show.  If that’s not your cup of tea, you can still take full advantage of the great things it offers by being a guest on pre-existing shows.  That’s right, you can search thru the gigantic list of Blog Talk Radio shows and reach out to other hosts.

For the most part, talk show hosts are continuously looking for guests to feature. They want to host articulate, energetic guests who can add value and who are aligned with the goals and objectives of their show. Search thru the radio shows and start making a list of those that would be a good fit for you and your book.

Make sure you have a one-page media summary about who you are, your niche and other informational tidbits that are relevant to radio and/or TV show producers/hosts.  It should include complete contact information, a summary of who you are and why you’re an expert in your area, images of you (color and b/w), and links to your book blog or website.  Keep it to a single page – with plenty of whitespace.  Make it easy for the show host to easily determine who you are and why you would be a great guest for their show. Also include a list of media/interview questions. Again, try to keep this on a single page.

Contact the hosts to see if there might be a good fit. Make sure you have a good system to track all of this information because it can be quite time-consuming to keep track of everything.
You can use this marketing strategy on a regular basis to maintain visibility and credibility. And don’t forget that added bonus that you can tweet and post the link to your broadcast show via a variety of social media.  Give it a try.  You’ll be helping out the radio show hosts and helping to build your online brand at the same time.