Market Your Book – Video adds dimension – it makes you real to your target market
ByVideo is probably one of the top strategies you can use to build buzz for your business and your book. Whether you’re posting them to YouTube, directly to your blog or to other popular video-sharing sites, you’ll find they’ll earn you great search engine popularity.
More important than that, videos add dimensionality to who you are. You become more real. Words on a page can reveal only so much about who you are. Audio engages another sense which adds a second dimension. Much can be revealed through your voice – your overall sentiment, your attitude and your energy level.
With video, you can take it a step further. Viewers can complete the picture. They can “read” your body language and put the whole picture together so to speak. A video is just a step removed from meeting you in person – and much more convenient especially if there are geographic differences. Since it’s impossible to meet everyone, videos are a convenient way to share yourself with the masses.
If you happen to be camera shy, no worries. You can still create videos by interviewing others, adding audio narration to PowerPoints and using other creative techniques. Still you can reap great rewards from using this particular medium and it’s worth a consideration as you assess all the different ways you can market your book.