Market Your Book Now – Use Testimonials to Sell More Books
By Tara Kachaturoff Marketing CoachThe best way to sell more books is by letting others do the selling for you. Testimonials and word of mouth can play a significant role in building more buzz for your book. Pick any book off your shelf, or even your own. Now turn it over. What do you see on the back of the book? Most likely you’ll see a couple of testimonials praising the work. And nowadays, you’ll often find several pages of testimonials included in the first few pages as well.
Social proof is very important to us. We don’t like to belong to any group that is not “endorsed” by others. We like to buy products and services that other people buy. Take a look at some of the things you own – especially books. Often you’ve purchased books because your friends, colleagues, or others who you know, like and trust have evangelized them.
Make it a habit to ask people for testimonials. Use them on your blog and website. Include them in your autoresponder messages. Add them to other marketing collateral that you publish. Always make sure you receive written permission to use them just in case.