Book Marketing Essentials

Welcome to Book Marketing Essentials.  As someone who loves both books and business, I’ve decided to create an environment that brings the two together. Book Marketing Essentials is just that – simple, basics, the essentials.  My goal is to create an environment where I can share tips and ideas about book marketing for self-published authors – or any author for that matter!

While I work in a variety of business areas, books and writing have always been close to my heart.  Since leaving corporate finance and embarking on my entrepreneurial ventures a number of years ago, I’ve coached a variety of business professionals and owners — many who have been authors or aspiring authors.  I’ve even invited a few of them to guest on my weekly television talk show, Michigan Entrepreneur.  It’s wonderful to be a part of the process of helping someone to share their passion with the world.  And, I like nothing better than sharing my heartfelt advice and experience with my clients.

I’m always excited when I hear about a book launch.  For the author, it’s a time of nervous excitement, thoughtful dreams of future possibilities, and then the realization that the real work has just begun! You may write your book once; however, it has within it the “seed of abundance” to offer returns, both personally and professionally for years to come.  And, if the moment is right, perhaps we might work together on the journey ahead.  Enjoy!

Tara Kachaturoff